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Paper Size

Size, weight and folds • DIN standards Sizes Important: always Width x Height (mm) Weight Weight of a sheet (g) Folds Basic folds mountain folds valley folds Printing folds (offset) single fold letter folds accordian folds window folds Cards Normalized cards format...

Typo – Font

Basic terminology Family there are 3 main types of characters Body it is equal to the height of the capital letter Family ties typefaces basic design modifications Letter case big letters, small letters = capital and lower case Letter spacing horizontal space between...

Corrections

Some rules to remember To be well understood, it is better to speak the same language. 1 always correct with different color pen than the text and using the correction signs to avoid confusion 2 never correct in the text, just specify the correction location and...

Color

Bright and inks Describe a color often seems random and complicated. To simplify and standardize this task, there are three main processes that allow efficient management of colors: RGB, CMYK and Spot Colors. But beware, the RGB spectrum is a bright and CMYK and Spot...

Vector Image

Bezier curves images. A vector image is not composed of pixels as bitmap images. Its construction consists of a so-called Iron Wire or path structure. In fact, to draw a vector image, you indicate a starting point and an arrival point. Then the application trace a...

Bitmap Image

Digital images are divided into two main categories: bitmap and vector. Bitmap images can be broadcast or printed. Broadcast Printing On a screen pixel format is given as 640 × 480 pixels (a 13 inch format). Width first then the height is always indicated. The...