Typo – Font
Basic terminology
Family
there are 3 main types of characters
Body
it is equal to the height of the capital letter
Family ties
typefaces basic design modifications
Letter case
big letters, small letters = capital and lower case
Letter spacing
horizontal space between 2 characters
Visual alignment
Optical correction for character combinations
Line spacing
vertical space between 2 base lines
Vertical offset
allows you to change base line alignment
• measurement: inpoints (pt)