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Art Direction

A professional
on your side
Contact

OPTIMIZE YOUR IMAGE

for a
performing
communication

Because of the equal technology of this day, only the image makes the difference. I Love this brand over another? Why I bought this product and not the other one? We never (really) compare them but finally we choose one … but which one? One for which we feel empathy and who communicates best. The communication of a company is not a simple matter. Firstly, it’s only effective if it’s treated as a whole and in all details by harmonizing content and form to establish a coherent communication. The content (who am I, what is my message, who is my target) always determines the form . The artistic direction is only interested by the form, the graphics, the packaging … It’s not a way to do some “decoration” but a way to create graphic elements that will establish a relevant communication.

Graphic design is not art. Visual communication must not be an aesthetic element but technical (and if it’s beautiful, it’s even better …). Artist has only one goal : to produce an emotion using the technique and the support of his choice. On the other hand; design must meet several constraints. First support. The design is always the first step of a manufactural chain … It must carry out its work according to the manufacturers technical constraints (such as a printer) and it must primarily use communication techniques to design an effective creation. The art direction is a fundamental cog in the evolution of a business. It allows you to change from a small aesthetic and decorator communication that is often set up promptly and quickly, to a real policy of communication, an identity and image program led by a conductor who ensures consistency.

[ SERVICES ]

Art Direction

GLOBAL

 
Global support for company’s corporate identity

  • creative concept and execution
  •  

  • Creating an overall design to be used
  •  

  • Support for the production or manufacture of graphic elements
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  • Strategic and technical advice

A LA CARTE

 
Specific interventions as needed

  • Visual Communication Strategy
  •  

  • Looking over and approving designs of exterior partenaires
  •  

  • Technical advice
  •  

  • Recruiting advice

Because of the equal technology
of this day, only the image
makes the difference
.

Branding

WOULD YOU LIKE TO DIAGNOSIS YOUR CORPORATE IDENTITY?

Branding

WOULD YOU LIKE TO DIAGNOSIS YOUR CORPORATE IDENTITY?

Your diagnosis
in 4 steppes :

1. ANALYSIS OF THE LOGO’S CODES AND ITS COHERENCY WITH THE GRAPHIC CHART (COMMERCIAL CARDS TO ORDER FORM …)
2. REFLECTION ON COHESION ADS, MESSAGES, PRINTED AND DIGITAL DOCUMENTS (BROCHURE TO WEBSITE …)
3. REVIEW OF GRAPHIC AND PHOTOGRAPHIC CODES USED TO DETERMINE THEIR RELEVANCE TO THE DELIVERED MESSAGE
4. RESULT PRESENTATION WITH PROPOSITION OF DESIRABLE IMPROVEMENTS (IF NECESSARY) TO IMPROUVE BRAND IMAGE

DIAGNOSIS

The Diagnosis of your
corporate identity

It is not the artistic balance of your image (I like or do not like), but a professional reflection on positioning. Visual communication, or picture, is only effective if it is treated as a whole and in its details. Major brands neglect nothing. From scene to backstage, everything must be thought. The image must always be the same from the building, packaging, through vehicles, work clothes, prints and ads … Take for example the logo. It is the most important visual element at the base of all the graphic construction. It should be simple and neutral. Its sole purpose is to sign the corporate communication. The logo is not an advertising but it has to contain all the values of the brand,must be very simple and catchy so people are able to memorize it very quickly. A Logo (with its pictogram) is a very technical element (it’s not an illustration). It must comply with the requirements of his user regardless of its shape, color and use.

OFFER

DO The Diagnosis OF Your Corporate

 
SIMPEL | FAST | FREE

We propose to analyze the image conveyed by your website. To do this, please fill out the form below and we will contact you shortly.

FREE

OFFER

DO The Diagnosis OF Your Corporate

 
SIMPEL | FAST | FREE

We propose to analyze the image conveyed by your website. To do this, please fill out the form below and we will contact you shortly.

FREE

TRAINING

 
Design and manufacturing techniques

Design

Techniques & History

DTP

Software Use

Website

WordPress Use

Print

All the Techniques

Video

Concept to Final Cut

Design

Techniques & History

DTP

Software Use

Website

WordPress Use

Print

All the Techniques

Video

Concept to Final Cut

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